Web design is a creative venture. Though we focus on content, links and tags, website interface should have an appealing style that will make it more attractive to readers, and layout must also be created with functionality in mind. That being said, here are some key tools in creating functional and attractive websites:

Imaging software (design and editing)
Programs like Adobe Illustrator and Photoshop are quintessential tools for web designers. Nowadays, web layouts are created by combining these two programs. Illustrator is vector-based drawing tool while Photoshop is ideal for creation of design layers that include images as well as vector files. This can help in creating websites, banners and independent web pages.
Adobe Flash
Another vital tool for creative web designers, Flash brings more dynamism and depth to flat web design. This is idea for those who wish to create more elaborate designs with additional effects and animation, and make computer screens and web browsers more interactive while adding something new to the template, beyond what HTML can offer.
Image Optimizer
Web images need to be optimized in order to retain its high quality, and to avoid consuming too much space, allowing websites to run smoothly. Image optimizer is a powerful tool for compressing and resizing of images ready for website implementation. It can be used for several image file formats and for conversion.
Media Cleaner
For videos, media cleaners allow videos to be streamed much well by optimizing video quality at a shorter amount of time.
